Donya Rose, CSCP leads The Cygnal Group, a consulting firm exclusively focused on sales compensation plan design. Donya's clients include a broad range of companies from multi-billion-dollar global corporations to early-stage technology startups. Donya's thought leadership in sales compensation design emphasizes rigorous analytics for plan assessment and modeling of options, and an emphasis on straight-forward plans that focus on the few most important sales priorities. In addition to serving clients, Donya is committed to giving back to the profession through webinars, public speaking, articles, and her participation in WorldatWork's Sales Compensation Expert Council.